It is a common understanding that the origin of the word denim dates back to eighteenth century, to a twill fabric that was produced in France. It was named after Serge de Nimes, and was transformed to a more easily pronounceable and spelled English denim afterwards. In a few years a textile mill located in Lancaster began production of a cotton fabric that in some way mimicked the well-known wool and silk French textile. The fabric similar to the one that we know very well was first produced in New Hampshire in the nineteenth century and combined indigo colored thread and plain thread to form a trademark of a blue and white weave.
There is a famous story of the first pair of jeans. Mr. Jacob Davis from Nevada was visited by a woman customer who requested pants that should hold better than usual ones. That was for her husband who worked as a woodcutter. Davis thought over the task and decided to use a duck fabric from Levi Strauss & Co., and secured corners of the pockets with rivets, starting a technology that made pants last longer. The word spread around, and demand was booming. Davis wanted to protect his invention and needed a patent that he could not afford. Then he addressed Strauss, and they formed a partnership that was mutually beneficial.
The pants were made with brown cotton duck and had a single rear pocket. Yet later customers requested blue denim fabric. Levi Strauss added a leather label to ensure durability of pants. He created the brand, Levi’s that became known worldwide by twentieth century. Denim jeans became very famous among common people. Everybody used them including sailors, loggers, miners or factory workers. The popularity of jeans has not ceased over the decades.
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